Turaag Active, the activewear and lifestyle brand of Urmi Group, has opened its fifth outlet at Adabor Ring Road in Dhaka. The new outlet was officially inaugurated on Wednesday afternoon.

The inauguration ceremony was attended by Shamarukh Fakhruddin, Director of Urmi Group; Faiaz Rahman, Director of Urmi Group; Mohammad Nayeem Akhtar, COO of Turaag Active; and Ahmmad Monsur Rouf, COO of Operations and Sourcing at Wave Riders Limited, along with senior officials of Urmi Group. Invited guests and representatives from various sectors also attended the even

Over the past four years, Turaag Active has been working to promote an active lifestyle through its range of activewear and performance products. The brand offers products designed for different aspects of an active lifestyle, from everyday movement to running, training and fitness.

Speaking on the occasion, Shamarukh Fakhruddin, Director of Urmi Group, said, “Turaag Active’s goal goes beyond creating and selling activewear; it is also about encouraging people to embrace an active lifestyle as part of their everyday lives. I believe being active is not limited to exercise—it is an integral part of living a healthy, confident and positive life. Through world-class products, as well as sports and community-focused initiatives, Turaag aims to inspire more people to embrace active living. Every new outlet is another step towards bringing this sustainable, long-term vision closer to people.”

The new Ring Road outlet marks Turaag Active’s fifth retail location. The brand currently operates outlets at Bashundhara City Shopping Complex and Jamuna Future Park in Dhaka, Almas Point in Narayanganj, and Sanmar in Chattogram. With the opening of its latest outlet, Turaag Active has further expanded its retail network while making its products more accessible to customers.

Alongside expanding its retail network, Turaag Active aims to reach more people with the message of active living through sports and community-focused initiatives across Bangladesh.