Baywatch Hotel & Spa, located at Inani Beach in Cox’s Bazar, has received the Leading Luxury Hotel/Resort award at the South Asian Travel Awards (SATA) 2026,  according to a press release.

The award was presented at the SATA 2026 Grand Gala held on October 8 at Barceló Nasandhura Malé in the Maldives. The event brought together tourism leaders and hospitality professionals from across South Asia.

Md. Nizam Uddin Al Sumon, Cluster Manager – Operations & Sales at Baywatch Beach Hotel & Spa, said the recognition reflects the dedication of the hotel's team and the confidence of its guests and partners.

The hotel described the recognition as an important milestone for Bangladesh’s hospitality industry. It said the recognition highlights the sector’s growing visibility and the potential of Cox’s Bazar to attract domestic and international travellers, corporate guests and visitors seeking coastal experiences.

The recognition follows Baywatch's wins at SATA 2025, when the property secured South Asia's Best New Hotel/Resort and South Asia's Leading Beach Hotel/Resort titles.

Nizam Uddin Al Sumon said Baywatch aims to demonstrate that Bangladesh can offer distinctive luxury hospitality experiences while creating opportunities for tourism investment, employment, and destination development in the region.

He also thanked the hotel's management, staff, and guests, along with corporate partners, for their continued support.

Baywatch Beach Hotel & Spa, an initiative of Army Welfare Trust, Bangladesh, sits along the coastline of the Bay of Bengal in Inani, Cox's Bazar. The property combines premium accommodation, leisure experiences, and corporate event facilities while promoting Bangladesh's southeastern coastline as a tourism destination.

Baywatch said it aims to build on the potential of Cox's Bazar, particularly Inani, by strengthening hospitality standards, developing international industry relationships, and encouraging more domestic and international travelers to visit the area, while continuing to focus on guest satisfaction and operational excellence.